Roblox will hold concert

Roblox Build a Boat for Treasure Gold Roblox Corp which is among the world's most popular gaming sites for children with an estimated 150 million monthly active users as of July said last month it had filed for a New York stock market listing.

Roblox's virtual social spaces have mainly given its more than 100 million players a space to hang out and play its selection of games together. The Lil Nas X show last weekend was the company's first real attempt to rival Fortnite as an event space and the experiment bore fruit—the two concerts had a cumulative viewership of 33 million.

ROBLOX however isn’t the first game that opted for a digital concert in the pandemic. Fortnite Build a Boat for Treasure Gold too invited Travis Scott to hold an in-game concert that became an overnight success. At its peak the concert had 12.3 million concurrent players watching who were left wanting an encore.

"We’re throwing the biggest virtual concert of 2020 and I hope everybody in the world can come check it out," said the rapper in a statement. "I feel very lucky to be the first artist to ever do this on Roblox. We had so much fun putting this together for my fans and I can’t wait for everyone to see it!"

As this concert was also a promotion for Lil Nas X's new single Holiday the digital rapper donned the same outfit for the Roblox performance that he wears in the music video: a silver Santa suit complete with a matching beard and white hair. While listening to the music players could ride around on present-spewing assembly lines. The Old Town Road set featured a neon-lit saloon and a neon sign roughly resembling Billy Ray Cyrus singing the song's chorus. It was quite a show to behold and you can watch the whole thing via the embed above courtesy of Conor3D.

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